Case Study

Brand Brief: Libra Appliances

Libra Appliances is a home & kitchen appliance brand offering a diverse portfolio of 30+ everyday appliances designed for modern households. The brand focuses on delivering practical, value-driven solutions that simplify daily life.

The primary objective was to build strong product awareness, introduce the wide product range to the right audience, and drive sales through Amazon as the main purchase channel.

 

Our Strategy

We identified women as the core target audience, as they are the primary users and decision-makers for most home and kitchen appliances.

To maximize reach and trust, we adopted a creator-led influencer marketing strategy across India. The focus was on onboarding creators from multiple regions and languages, ensuring the brand connected authentically with diverse audiences.

• Collaborated with 70+ creators every month

• Worked with influencers across pan-India languages

• Highlighted real-life usage and everyday benefits of the products

• Built consistent awareness through high-volume, relatable content

This approach helped Libra Appliances achieve widespread visibility, strong product recall, and a steady flow of traffic toward Amazon listings.