Case Study

Objective

Oddy Uniwraps wanted to achieve massive nationwide brand awareness through influencer marketing — targeting lifestyle, cooking, food, and parenting audiences.

With a budget of ₹4 lakh per month (covering products, influencer fees, and agency costs), the goal was to generate 4.5  million+ monthly views or 0.10 Paisa / view 

Our Strategy

We built a scalable influencer program designed for high-volume content and authentic audience engagement.

Approach included:

1.⁠ ⁠Identifying that women were the key target audience.

2.⁠ ⁠Partnering with lifestyle, cooking, and parenting creators whose audiences matched this demographic.

3.⁠ ⁠Encouraging creators to produce multiple short, relatable videos each month to boost brand recall.

4.⁠ ⁠Ensuring every piece of content communicated Oddy’s core message — hygienic, easy-to-use, and essential for every kitchen and provided Amazon link for purchase

Execution

• 75+ creators onboarded monthly
• 300+ videos delivered every month
• Cross-platform execution: Instagram Reels, YouTube Shorts, and Facebook
• Focused on relatable storytelling through everyday cooking and home hacks