Case Study

UPLIANCE

Brand Brief: Upliance

Upliance is a smart kitchen appliance brand offering innovative cooking solutions for modern Indian homes. The brand aimed to build strong awareness across different markets in India, showcase real-life use cases of its products, and drive product enquiries.

With the launch of multiple new product models, Upliance partnered with us to ensure each product reached the right audience with clear messaging around functionality, benefits, and everyday usability.
 

Our Strategy

The key focus of the campaign was audience alignment.

We carefully mapped products to creators, ensuring that each model was promoted by creators whose audience matched the product’s use case and price segment. Instead of a one-size-fits-all approach, creators were onboarded in different phases, aligned with specific product launches.

• Selected creators across relevant niches and audience segments

• Matched creators with specific Upliance models

• Highlighted real-life use cases and cooking experiences

• Scaled campaigns in phases to maintain consistency and relevance

This structured creator strategy helped generate strong reach, high-quality engagement, and a significant increase in product enquiries through creator-led content.