Case Study

truTRTL Appliances

Brand Brief

truTRTL is a kitchen appliances brand that wanted to improve its YouTube visibility for specific product-related keywords. Initially, most collaborations were done on a barter basis, focusing on keyword ranking and organic discovery. 

Once the brand started ranking higher on YouTube, the strategy expanded to Instagram and YouTube collaborations to drive wider reach and engagement. 

Our Strategy

In the first month, we onboarded 10 influencers, primarily from the vlogging and home cooking niches, to generate keyword-rich YouTube content. This helped multiple truTRTL products rank #1 on YouTube for targeted keywords.

As visibility grew, we activated Instagram collaborations to diversify exposure and build community trust. We also strategically linked product placements to Amazon listings, helping boost sales and reviews on the platform.