Case Study

ODDY COLOUR CATCHER

Brand Brief

Our client launched a new-to-India product and wanted to build awareness while driving sales on Amazon.

The goal was to achieve a cost per view (CPV) of ₹0.10 through a high-engagement influencer campaign.

Our Strategy

Since the product was one-of-its-kind in India, our primary objective was to create awareness and build trust among the right audience segments.

We focused on vlogging, home cooking, lifestyle, and parenting niches to reach relevant and high-intent audiences.

Phase 1 (Month 1): Onboarded 10 paid influencers to introduce the product and generate initial buzz.

The campaign went viral, crossing 10 million+ views in the very first month.

Phase 2 (Month 2 onwards): Expanded the influencer network and scaled the campaign.

This consistent visibility led to 2,000+ product orders per month on Amazon.